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Dynamic Pricing Tool for Bars: Happy Hour Automation

MenuGo TeamJanuary 12, 20261 min read
Dynamic Pricing Tool for Bars: Happy Hour Automation

Airlines do it. Uber does it. Hotels do it. Why are regular bars still charging the same price for a beer on a quiet Tuesday afternoon as they do on a packed Saturday night?

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The Power of Dynamic Pricing

Happy Hour is the original dynamic pricing. But managing it is a pain. Staff forget to update the POS. Customers argue about whether it's 6:01 PM or 5:59 PM.

Automate It

With MenuGo, you can schedule your menus.

  • 5:00 PM - 7:00 PM: The "Happy Hour Menu" is live. Prices are lower. Margaritas are highlighted.
  • 7:01 PM: The system automatically switches back to the "Standard Menu".
  • 11:00 PM: The "Late Night" menu activates with limited food options.

Surge Pricing?

Some bold venues are even experimenting with peak pricing. If the venue is at capacity, premium drinks increase slightly in price. It captures the demand when willingness to pay is highest.

You can't do this with a PDF. You need a database-driven menu.

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